Cookie Policy

Last updated: May 26, 2026

This Cookie Policy explains how malvêtu uses cookies and similar technologies on malvetu.com.

Cookies and similar technologies help us operate the website, support checkout, remember preferences, improve performance, measure advertising, protect against fraud, and understand how customers interact with the brand.

This Cookie Policy should be read together with our Privacy Policy, Do Not Sell or Share My Personal Information, Terms of Service, and Legal Notice.

1. Who we are

This website is operated by:

Khemiri Mohamed Mahdi
Einzelunternehmer
Parkstrasse 3
13187 Berlin
Germany

VAT ID: DE336667728
Customer care: hello@malvetu.com
Website: malvetu.com

Throughout this Cookie Policy, “malvêtu,” “we,” “us,” and “our” refer to the legal operator of malvetu.com.

2. What cookies are

Cookies are small text files placed on your device when you visit a website. They help websites remember information about your visit, such as your preferences, session activity, cart contents, consent choices, or interactions with pages.

Cookies may be set by malvêtu or by third-party service providers that support our website, checkout, analytics, advertising, marketing, payment, security, and customer experience.

3. Similar technologies

In this Cookie Policy, “cookies and similar technologies” includes:

• browser cookies

• pixels

• tags

• scripts

• local storage

• session storage

• software development tools

• device identifiers, where permitted

• server-side events

• conversion APIs

• analytics identifiers

• advertising identifiers, where permitted

Some of these technologies work through your browser. Others may process event data through our ecommerce platform or server-side integrations, including conversion APIs used for advertising measurement.

4. Why we use cookies and similar technologies

We use cookies and similar technologies to:

• operate malvetu.com

• support cart and checkout functionality

• process orders securely

• remember cookie and privacy preferences

• maintain website security

• detect fraud and abuse

• improve website performance

• understand product and page engagement

• measure advertising performance

• support email and SMS marketing attribution

• understand campaign results

• show relevant advertising where permitted

• support customer privacy controls

• comply with legal and technical obligations

5. Types of cookies we use

Essential cookies

Essential cookies are needed for the website to function.

They may support:

• site navigation

• cart functionality

• checkout

• payment flow

• customer account access, where available

• security

• fraud prevention

• consent preference storage

• load balancing

• session continuity

These cookies are necessary for malvetu.com to work properly. They are usually active because the website and checkout cannot operate correctly without them.

Preference cookies

Preference cookies help remember choices you make on the website.

They may support:

• region preferences

• currency preferences

• language preferences, where available

• cookie choices

• display preferences

• saved form details, where available

These cookies help make the website experience more consistent.

Analytics cookies

Analytics cookies help us understand how visitors use malvetu.com.

They may tell us:

• which pages are visited

• which products are viewed

• how visitors move through the site

• where visitors came from

• how long pages take to load

• which pages create errors

• which content or product pages perform better

• how checkout and browsing behavior can be improved

Analytics cookies help us improve the website, product presentation, customer journey, and performance.

Advertising and retargeting cookies

Advertising cookies and similar technologies help us measure campaigns and show relevant advertising where permitted.

They may support:

• ad attribution

• retargeting

• audience creation

• campaign measurement

• conversion reporting

• product view tracking

• cart event tracking

• purchase event tracking

• frequency management

• suppression of existing customers from certain campaigns, where appropriate

Depending on your location, this activity may be considered targeted advertising, sale, or sharing of personal information under certain privacy laws.

Email and SMS attribution cookies

We may use cookies and similar technologies connected with email and SMS marketing tools, including Klaviyo or similar providers.

These technologies may help us understand:

• email clicks

• SMS clicks, where active

• abandoned cart activity, where permitted

• product interest after a marketing message

• conversion activity after a campaign

• unsubscribe and consent status

• customer segments and campaign performance

Marketing messages can be unsubscribed from separately, as described in our Privacy Policy.

Security and fraud-prevention technologies

We may use cookies and similar technologies to protect the website, customers, payments, and order systems.

These technologies may support:

• fraud screening

• payment security

• abuse detection

• chargeback investigation

• bot detection

• suspicious activity review

• account security, where accounts are available

• checkout protection

6. Technologies and platforms we may use

malvêtu may use cookies, pixels, tags, conversion APIs, or similar technologies through the following platforms where activated.

Shopify

malvetu.com is operated through Shopify.

Shopify may use cookies and similar technologies to support website hosting, storefront functionality, cart, checkout, customer accounts, payment flow, analytics, fraud prevention, customer privacy settings, cookie consent, and data sharing opt-out controls.

Shopify Payments

Where Shopify Payments is used, cookies and related technologies may support payment processing, security, fraud prevention, transaction completion, and dispute management.

PayPal

If you choose PayPal at checkout, PayPal may use cookies and similar technologies to complete the payment, verify the transaction, prevent fraud, manage risk, and support PayPal account or payment functionality.

PayPal processes information according to its own privacy and cookie practices.

Meta

We may use Meta tools, including:

• Meta Pixel

• Meta Ads

• Meta Conversions API

These tools may help us measure advertising performance, understand website events, improve campaign delivery, and show relevant advertising on Meta platforms.

Meta event data may include page views, product views, cart activity, checkout activity, purchase events, device information, browser information, IP address, cookie identifiers, and hashed customer information where permitted.

Google

We may use Google tools, including:

• Google Ads

• Google conversion tracking

• Google tags

• related Google advertising and measurement tools

These tools may help us measure advertising campaigns, understand conversions, improve advertising performance, and analyze customer activity on the website.

Google event data may include page views, product views, cart activity, checkout activity, purchase events, device information, browser information, IP address, cookie identifiers, advertising identifiers, and conversion data.

TikTok

We may use TikTok tools, including:

• TikTok Ads

• TikTok Pixel

• TikTok Events API

• TikTok Shop tools

These tools may help us promote products, measure TikTok campaign performance, manage TikTok Shop activity, understand customer interactions, and improve advertising delivery.

TikTok event data may include page views, product views, cart activity, checkout activity, purchase events, TikTok Shop order-related data where active, device information, browser information, IP address, cookie identifiers, advertising identifiers, and hashed customer information where permitted.

Klaviyo

We may use Klaviyo or similar marketing tools for email marketing, SMS marketing, customer segmentation, campaign measurement, marketing automation, abandoned cart messaging where permitted, and customer communication management.

Klaviyo-related technologies may process email engagement, SMS engagement, product views, cart activity, checkout activity, purchase activity, consent status, unsubscribe activity, and campaign attribution data.

Pinterest

If activated, we may use Pinterest advertising tools, including Pinterest tags or similar technologies.

These tools may help us measure Pinterest campaign performance, understand customer activity after Pinterest interactions, and show relevant advertising where permitted.

Pinterest event data may include page views, product views, cart activity, checkout activity, purchase events, device information, browser information, IP address, cookie identifiers, advertising identifiers, and conversion data.

7. Server-side events and conversion APIs

Some advertising and measurement tools may use server-side events or conversion APIs.

These technologies can send event data from our ecommerce systems to advertising platforms in order to improve conversion measurement, campaign attribution, fraud resistance, and ad performance.

Server-side events may include:

• page view events

• product view events

• cart events

• checkout events

• purchase events

• email or SMS attribution events

• order value

• currency

• event time

• browser information

• IP address

• hashed email address, where permitted

• hashed phone number, where permitted

• order or transaction identifiers

Where legally required, these technologies are used according to consent choices, privacy settings, platform requirements, and applicable opt-out rights.

8. Cookies used for payments and checkout

Cookies and similar technologies may be used to support payment and checkout functions.

These may help:

• maintain the checkout session

• remember cart contents

• process payment securely

• verify transaction status

• prevent fraud

• detect payment abuse

• manage failed payment attempts

• support PayPal checkout where selected

• support Shopify Payments where selected

Essential payment and checkout technologies are necessary to complete a purchase.

9. How long cookies remain on your device

Cookies may remain on your device for different periods.

Session cookies

Session cookies usually expire when you close your browser or end your session.

Persistent cookies

Persistent cookies may remain for a set period or until you delete them. They may remember preferences, consent choices, analytics identifiers, advertising identifiers, or other website interactions.

The exact duration may depend on the cookie, platform, browser settings, consent settings, and service provider.

10. First-party and third-party cookies

First-party cookies

First-party cookies are set by malvetu.com or by technologies operating on behalf of malvêtu.

They may support core website function, cart, checkout, preferences, analytics, and privacy controls.

Third-party cookies

Third-party cookies are set by external platforms or service providers.

These may include ecommerce technology, payment providers, advertising platforms, analytics providers, marketing tools, social commerce tools, or fraud-prevention providers.

Third-party platforms may process information under their own privacy and cookie terms.

11. Consent and cookie choices

Depending on your location, some cookies and similar technologies may be used only after you give consent.

Where a cookie banner or cookie settings tool is available, you may choose whether to accept or reject certain categories of cookies.

Your choices may apply to categories such as:

• analytics

• advertising

• retargeting

• marketing attribution

• personalization

• certain third-party tracking technologies

Essential cookies may remain active because they are needed for the website, checkout, security, and payment flow.

12. How to manage cookies

You can manage cookies and similar technologies in several ways.

Cookie banner or cookie settings

Where available, use the cookie banner or Cookie Settings link on malvetu.com to adjust your preferences.

Browser settings

Most browsers allow you to block, delete, or manage cookies through browser settings.

If you block all cookies, some parts of malvetu.com may not function correctly, including cart, checkout, account access, region preferences, or payment flow.

Device and platform settings

You may also manage certain advertising preferences through device settings or platform settings offered by Meta, Google, TikTok, Pinterest, PayPal, and other platforms.

Email and SMS choices

You can unsubscribe from email marketing through the unsubscribe link in the email.

Where SMS marketing is active, you can opt out by following the instructions in the SMS message.

Sale, sharing, and targeted advertising choices

Depending on your location, you may have the right to opt out of sale, sharing, or targeted advertising.

You can exercise applicable rights through our Do Not Sell or Share My Personal Information page.

13. Global Privacy Control

Where required by applicable law and supported by our privacy tools, malvêtu may recognize Global Privacy Control signals or similar browser-based opt-out preference signals.

If recognized, these signals may be treated as a request to opt out of sale, sharing, or targeted advertising for the browser or device where the signal is enabled.

Some choices may need to be repeated if you use a different browser, device, account, or clear your cookies.

14. Changes to your cookie preferences

You may change your cookie preferences at any time where cookie settings are available.

If you delete cookies, use a different browser, use a different device, or browse in private mode, your previous cookie choices may no longer be stored and you may need to set them again.

15. Impact of rejecting cookies

Rejecting non-essential cookies may affect:

• analytics accuracy

• advertising measurement

• personalized advertising

• retargeting

• campaign attribution

• product recommendations, where used

• abandoned cart reminders, where permitted

• email and SMS attribution

Rejecting non-essential cookies should not prevent you from browsing the store or placing an order, although essential cookies remain necessary for cart, checkout, payment, and security functions.

16. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, Shopify settings, privacy controls, advertising tools, marketing tools, payment methods, legal obligations, or service providers.

The updated version will be posted on this page with a revised “Last updated” date.

Where required by law, we may request renewed consent or provide additional notice.

17. Contact

For questions about this Cookie Policy or your privacy choices, contact:

malvêtu customer care
hello@malvetu.com

Legal operator:

Khemiri Mohamed Mahdi
Einzelunternehmer
Parkstrasse 3
13187 Berlin
Germany

VAT ID: DE336667728**